Privacy Policy
1. An overview of data protection
General information
The following information will provide you with an easy to navigate overview of
what will happen with your personal data when you visit this website. The term “personal data”
comprises all data that can be used to personally identify you. For detailed information about the subject matter of
data protection, please consult our Data Protection Declaration, which we have included beneath this copy.
Data recording on this website
Who is the responsible party for the recording of data on this
website (i.e., the “controller”)?
The data on this website is processed by the operator of the
website, whose contact information is available under section “Information about the responsible party
(referred to as the “controller” in the GDPR)” in this Privacy Policy.
How do we
record your data?
We collect your data as a result of your sharing of your data with us. This may, for
instance be information you enter into our contact form.
Other data shall be recorded by our IT systems
automatically or after you consent to its recording during your website visit. This data comprises primarily technical
information (e.g., web browser, operating system, or time the site was accessed). This information is recorded
automatically when you access this website.
What are the purposes we use your data for?
A
portion of the information is generated to guarantee the error free provision of the website. Other data may be used
to analyze your user patterns.
What rights do you have as far as your information is concerned?
You have the right to receive information about the source, recipients, and purposes of your archived personal
data at any time without having to pay a fee for such disclosures. You also have the right to demand that your data
are rectified or eradicated. If you have consented to data processing, you have the option to revoke this consent at
any time, which shall affect all future data processing. Moreover, you have the right to demand that the processing of
your data be restricted under certain circumstances. Furthermore, you have the right to log a complaint with the
competent supervising agency.
Please do not hesitate to contact us at any time if you have questions about
this or any other data protection related issues.
Analysis tools and tools provided by third parties
There is a possibility that your browsing patterns
will be statistically analyzed when your visit this website. Such analyses are performed primarily with what we refer
to as analysis programs.
For detailed information about these analysis programs please consult our Data
Protection Declaration below.
2. Hosting
We are hosting the content of our website at the following providers:
All-Inkl
The Provider is the ALL-INKL.COM – Neue Medien Münnich, owner:
René Münnich, Hauptstraße 68, 02742 Friedersdorf, Germany (hereinafter “All-
Inkl”). For details, please visit the privacy policy of All-Inkl: https://all-inkl.com/datenschutzinformationen/.
The use of All-Inkl is based on Art. 6(1)(f) GDPR. We have a
legitimate interest in the most reliable representation of our website. If appropriate consent has been obtained, the
processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TTDSG, insofar the consent
includes the storage of cookies or the access to information in the user’s end device (e.g., device
fingerprinting) within the meaning of the TTDSG. This consent can be revoked at any time.
Data processing
We have concluded a data processing agreement (DPA) for the use of the above-
mentioned service. This is a contract mandated by data privacy laws that guarantees that they process personal data
of our website visitors only based on our instructions and in compliance with the GDPR.
IONOS
The provider is the IONOS SE, Elgendorfer Str. 57, 56410 Montabaur, Germany (hereinafter
referred to as: IONOS). Whenever you visit our website, IONOS records various logfiles along with your IP
addresses. For details, please consult the data privacy policy of IONOS: https://www.ionos.de/terms-gtc/terms-privacy.
We use IONOS on the basis of Art. 6 (1)(f) GDPR. Our company has a legitimate interest in
presenting a website that is as dependable as possible. If appropriate consent has been obtained, the processing is
carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TTDSG, insofar the consent includes the
storage of cookies or the access to information in the user’s end device (e.g., device fingerprinting) within the
meaning of the TTDSG. This consent can be revoked at any time.
Data processing
We have concluded a data processing agreement (DPA) for the use of the above-
mentioned service. This is a contract mandated by data privacy laws that guarantees that they process personal data
of our website visitors only based on our instructions and in compliance with the GDPR.
3. General information and mandatory information
Data protection
The operators of this website and its pages take the protection of your personal data
very seriously. Hence, we handle your personal data as confidential information and in compliance with the statutory
data protection regulations and this Data Protection Declaration.
Whenever you use this website, a variety
of personal information will be collected. Personal data comprises data that can be used to personally identify you.
This Data Protection Declaration explains which data we collect as well as the purposes we use this data for. It also
explains how, and for which purpose the information is collected.
We herewith advise you that the
transmission of data via the Internet (i.e., through e-mail communications) may be prone to security gaps. It is not
possible to completely protect data against third-party access.
Information about the responsible party (referred to as the “controller” in the GDPR)
The data processing controller on this website is:
Elektron Berlin GmbH
Saatwinkler Damm 60
13627 Berlin
Phone: +49 (0)30 346850
E-mail: service@elektron-berlin.de
The controller is the natural person or legal entity that single-handedly or jointly with others makes decisions as
to the purposes of and resources for the processing of personal data (e.g., names, e-mail addresses, etc.).
Storage duration
Unless a more specific storage period has been specified in this privacy policy, your
personal data will remain with us until the purpose for which it was collected no longer applies. If you assert a
justified request for deletion or revoke your consent to data processing, your data will be deleted, unless we have
other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the
latter case, the deletion will take place after these reasons cease to apply.
General information on the legal basis for the data processing on this website
If you have consented
to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9 (2)(a) GDPR, if special
categories of data are processed according to Art. 9 (1) DSGVO. In the case of explicit consent to the transfer of
personal data to third countries, the data processing is also based on Art. 49 (1)(a) GDPR. If you have consented to
the storage of cookies or to the access to information in your end device (e.g., via device fingerprinting), the data
processing is additionally based on § 25 (1) TTDSG. The consent can be revoked at any time. If your data is
required for the fulfillment of a contract or for the implementation of pre-contractual measures, we process your
data on the basis of Art. 6(1)(b) GDPR. Furthermore, if your data is required for the fulfillment of a legal obligation,
we process it on the basis of Art. 6(1)(c) GDPR. Furthermore, the data processing may be carried out on the basis of
our legitimate interest according to Art. 6(1)(f) GDPR. Information on the relevant legal basis in each individual case
is provided in the following paragraphs of this privacy policy.
Designation of a data protection officer
We have appointed a data protection officer.
Klaus Schneider
Bützenweg 33
D-47877 Willich (Germany)
Phone: +49 175 433 7921
E-mail: elektron-datenschutz@ims-schneider.com
Information on the data transfer to third-party countries that are not secure under data protection law and the
transfer to US companies that are not DPF-certified
We use, among other technologies, tools from
companies located in third-party countries that are not safe under data protection law, as well as US tools whose
providers are not certified under the EU-US Data Privacy Framework (DPF). If these tools are enabled, your
personal data may be transferred to and processed in these countries. We would like you to note that no level of
data protection comparable to that in the EU can be guaranteed in third countries that are insecure in terms of data
protection law.
We would like to point out that the US, as a secure third-party country, generally has a level
of data protection comparable to that of the EU. Data transfer to the US is therefore permitted if the recipient is
certified under the “EU-US Data Privacy Framework” (DPF) or has appropriate additional assurances.
Information on transfers to third-party countries, including the data recipients, can be found in this Privacy
Policy.
Recipients of personal data
In the scope of our business activities, we cooperate with
various external parties. In some cases, this also requires the transfer of personal data to these external parties. We
only disclose personal data to external parties if this is required as part of the fulfillment of a contract, if we are
legally obligated to do so (e.g., disclosure of data to tax authorities), if we have a legitimate interest in the disclosure
pursuant to Art. 6 (1)(f) GDPR, or if another legal basis permits the disclosure of this data. When using processors,
we only disclose personal data of our customers on the basis of a valid contract on data processing. In the case of
joint processing, a joint processing agreement is concluded.
Revocation of your consent to the processing of data
A wide range of data processing transactions
are possible only subject to your express consent. You can also revoke at any time any consent you have already
given us. This shall be without prejudice to the lawfulness of any data collection that occurred prior to your
revocation.
Right to object to the collection of data in special cases; right to object to direct advertising (Art. 21
GDPR)
IN THE EVENT THAT DATA ARE PROCESSED ON THE BASIS OF ART. 6(1)(E) OR (F) GDPR, YOU
HAVE THE RIGHT TO AT ANY TIME OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA BASED ON
GROUNDS ARISING FROM YOUR UNIQUE SITUATION. THIS ALSO APPLIES TO ANY PROFILING BASED ON
THESE PROVISIONS. TO DETERMINE THE LEGAL BASIS, ON WHICH ANY PROCESSING OF DATA IS BASED,
PLEASE CONSULT THIS DATA PROTECTION DECLARATION. IF YOU LOG AN OBJECTION, WE WILL NO
LONGER PROCESS YOUR AFFECTED PERSONAL DATA, UNLESS WE ARE IN A POSITION TO PRESENT
COMPELLING PROTECTION WORTHY GROUNDS FOR THE PROCESSING OF YOUR DATA, THAT OUTWEIGH
YOUR INTERESTS, RIGHTS AND FREEDOMS OR IF THE PURPOSE OF THE PROCESSING IS THE CLAIMING,
EXERCISING OR DEFENCE OF LEGAL ENTITLEMENTS (OBJECTION PURSUANT TO ART. 21(1) GDPR).
IF YOUR PERSONAL DATA IS BEING PROCESSED IN ORDER TO ENGAGE IN DIRECT ADVERTISING, YOU
HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR AFFECTED PERSONAL DATA FOR THE
PURPOSES OF SUCH ADVERTISING AT ANY TIME. THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT
IS AFFILIATED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL
SUBSEQUENTLY NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES (OBJECTION PURSUANT TO
ART. 21(2) GDPR).
Right to log a complaint with the competent supervisory agency
In the event of violations of the
GDPR, data subjects are entitled to log a complaint with a supervisory agency, in particular in the member state
where they usually maintain their domicile, place of work or at the place where the alleged violation occurred. The
right to log a complaint is in effect regardless of any other administrative or court proceedings available as legal
recourses.
Right to data portability
You have the right to have data that we process automatically on the basis of
your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable
format. If you should demand the direct transfer of the data to another controller, this will be done only if it is
technically feasible.
Information about, rectification and eradication of data
Within the scope of the applicable statutory
provisions, you have the right to demand information about your archived personal data, their source and recipients
as well as the purpose of the processing of your data at any time. You may also have a right to have your data
rectified or eradicated. If you have questions about this subject matter or any other questions about personal data,
please do not hesitate to contact us at any time.
Right to demand processing restrictions
You have the right to demand the imposition of restrictions
as far as the processing of your personal data is concerned. To do so, you may contact us at any time. The right to
demand restriction of processing applies in the following cases:
- In the event that you should dispute
the correctness of your data archived by us, we will usually need some time to verify this claim. During the time that
this investigation is ongoing, you have the right to demand that we restrict the processing of your personal data. - If the processing of your personal data was/is conducted in an unlawful manner, you have the option to demand
the restriction of the processing of your data instead of demanding the eradication of this data. - If we do not
need your personal data any longer and you need it to exercise, defend or claim legal entitlements, you have the right
to demand the restriction of the processing of your personal data instead of its eradication. - If you have
raised an objection pursuant to Art. 21(1) GDPR, your rights and our rights will have to be weighed against each
other. As long as it has not been determined whose interests prevail, you have the right to demand a restriction of
the processing of your personal data.
If you have restricted the processing of your personal data,
these data – with the exception of their archiving – may be processed only subject to your consent or
to claim, exercise or defend legal entitlements or to protect the rights of other natural persons or legal entities or for
important public interest reasons cited by the European Union or a member state of the EU.
SSL and/or TLS encryption
For security reasons and to protect the transmission of confidential
content, such as purchase orders or inquiries you submit to us as the website operator, this website uses either an
SSL or a TLS encryption program. You can recognize an encrypted connection by checking whether the address line
of the browser switches from “http://” to “https://” and also by the appearance of the
lock icon in the browser line.
If the SSL or TLS encryption is activated, data you transmit to us cannot be
read by third parties.
Encrypted payment transactions on this website
If you are under an obligation to share your
payment information (e.g. account number if you give us the authority to debit your bank account) with us after you
have entered into a fee-based contract with us, this information is required to process payments.
Payment
transactions using common modes of paying (Visa/MasterCard, debit to your bank account) are processed
exclusively via encrypted SSL or TLS connections. You can recognize an encrypted connection by checking whether
the address line of the browser switches from “http://” to “https://” and also by the
appearance of the lock icon in the browser line.
If the communication with us is encrypted, third parties will
not be able to read the payment information you share with us.
Rejection of unsolicited e-mails
We herewith object to the use of contact information published in
conjunction with the mandatory information to be provided in our Site Notice to send us promotional and
information material that we have not expressly requested. The operators of this website and its pages reserve the
express right to take legal action in the event of the unsolicited sending of promotional information, for instance via
SPAM messages.
4. Recording of data on this website
Cookies
Our websites and pages use what the industry refers to as “cookies.” Cookies
are small data packages that do not cause any damage to your device. They are either stored temporarily for the
duration of a session (session cookies) or they are permanently archived on your device (permanent cookies).
Session cookies are automatically deleted once you terminate your visit. Permanent cookies remain archived on
your device until you actively delete them, or they are automatically eradicated by your web browser.
Cookies can be issued by us (first-party cookies) or by third-party companies (so-called third-party cookies).
Third-party cookies enable the integration of certain services of third-party companies into websites (e.g., cookies
for handling payment services).
Cookies have a variety of functions. Many cookies are technically essential
since certain website functions would not work in the absence of these cookies (e.g., the shopping cart function or
the display of videos). Other cookies may be used to analyze user behavior or for promotional purposes.
Cookies, which are required for the performance of electronic communication transactions, for the provision of
certain functions you want to use (e.g., for the shopping cart function) or those that are necessary for the
optimization (required cookies) of the website (e.g., cookies that provide measurable insights into the web audience),
shall be stored on the basis of Art. 6(1)(f) GDPR, unless a different legal basis is cited. The operator of the website has
a legitimate interest in the storage of required cookies to ensure the technically error-free and optimized provision
of the operator’s services. If your consent to the storage of the cookies and similar recognition technologies
has been requested, the processing occurs exclusively on the basis of the consent obtained (Art. 6(1)(a) GDPR and
§ 25 (1) TTDSG); this consent may be revoked at any time.
You have the option to set up your browser
in such a manner that you will be notified any time cookies are placed and to permit the acceptance of cookies only in
specific cases. You may also exclude the acceptance of cookies in certain cases or in general or activate the delete-
function for the automatic eradication of cookies when the browser closes. If cookies are deactivated, the functions
of this website may be limited.
Which cookies and services are used on this website can be found in this
privacy policy.
Consent with Borlabs Cookie
Our website uses the Borlabs consent technology to obtain your
consent to the storage of certain cookies in your browser or for the use of certain technologies and for their data
privacy protection compliant documentation. The provider of this technology is Borlabs GmbH, Rübenkamp
32, 22305 Hamburg, Germany (hereinafter referred to as Borlabs).
Whenever you visit our website, a
Borlabs cookie will be stored in your browser, which archives any declarations or revocations of consent you have
entered. These data are not shared with the provider of the Borlabs technology.
The recorded data shall
remain archived until you ask us to eradicate them, delete the Borlabs cookie on your own or the purpose of storing
the data no longer exists. This shall be without prejudice to any retention obligations mandated by law. To review the
details of Borlabs’ data processing policies, please visit https://de.borlabs.io/kb/welche-daten-
speichert-borlabs-cookie/
We use the Borlabs cookie consent technology to obtain the declarations of
consent mandated by law for the use of cookies. The legal basis for the use of such cookies is Art. 6(1)(c) GDPR.
Server log files
The provider of this website and its pages automatically collects and stores
information in so-called server log files, which your browser communicates to us automatically. The information
comprises:
- The type and version of browser used
- The used operating system
- Referrer
URL - The hostname of the accessing computer
- The time of the server inquiry
- The IP
address
This data is not merged with other data sources.
This data is recorded on the basis of
Art. 6(1)(f) GDPR. The operator of the website has a legitimate interest in the technically error free depiction and the
optimization of the operator’s website. In order to achieve this, server log files must be recorded.
Contact form
If you submit inquiries to us via our contact form, the information provided in the
contact form as well as any contact information provided therein will be stored by us in order to handle your inquiry
and in the event that we have further questions. We will not share this information without your consent.
The processing of these data is based on Art. 6(1)(b) GDPR, if your request is related to the execution of a
contract or if it is necessary to carry out pre-contractual measures. In all other cases the processing is based on our
legitimate interest in the effective processing of the requests addressed to us (Art. 6(1)(f) GDPR) or on your
agreement (Art. 6(1)(a) GDPR) if this has been requested; the consent can be revoked at any time.
The
information you have entered into the contact form shall remain with us until you ask us to eradicate the data,
revoke your consent to the archiving of data or if the purpose for which the information is being archived no longer
exists (e.g., after we have concluded our response to your inquiry). This shall be without prejudice to any mandatory
legal provisions, in particular retention periods.
Request by e-mail, telephone, or fax
If you contact us by e-mail, telephone or fax, your request,
including all resulting personal data (name, request) will be stored and processed by us for the purpose of processing
your request. We do not pass these data on without your consent.
These data are processed on the basis of
Art. 6(1)(b) GDPR if your inquiry is related to the fulfillment of a contract or is required for the performance of pre-
contractual measures. In all other cases, the data are processed on the basis of our legitimate interest in the effective
handling of inquiries submitted to us (Art. 6(1)(f) GDPR) or on the basis of your consent (Art. 6(1)(a) GDPR) if it has
been obtained; the consent can be revoked at any time.
The data sent by you to us via contact requests
remain with us until you request us to delete, revoke your consent to the storage or the purpose for the data storage
lapses (e.g. after completion of your request). Mandatory statutory provisions – in particular statutory retention
periods – remain unaffected.
Communication via WhatsApp
For communication with our customers and other third parties, one of
the services we use is the instant messaging service WhatsApp. The provider is WhatsApp Ireland Limited, 4 Grand
Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
The communication is encrypted end-to-end (peer-to-
peer), which prevents WhatsApp or other third parties from gaining access to the communication content. However,
WhatsApp does gain access to metadata created during the communication process (for example, sender, recipient,
and time). We would also like to point out that WhatsApp has stated that it shares personal data of its users with its
U.S.-based parent company Meta. Further details on data processing can be found in the WhatsApp privacy policy at:
https://www.whatsapp.com/legal/#privacy-policy.
The use of WhatsApp is based on our
legitimate interest in communicating as quickly and effectively as possible with customers, interested parties and
other business and contractual partners (Art. 6(1)(f) GDPR). If a corresponding consent has been requested, data
processing is carried out exclusively on the basis of the consent; this consent may be revoked at any time with effect
for the future.
The communication content exchanged between and on WhatsApp remains with us until you
request us to delete it, revoke your consent to storage or the purpose for which the data is stored ceases to apply
(e.g. after your request has been processed). Mandatory legal provisions, in particular retention periods, remain
unaffected.
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF
is an agreement between the European Union and the US, which is intended to ensure compliance with European
data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply
with these data protection standards. For more information, please contact the provider under the following link: https:/
/www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt00000011sfnAAA&status=Active
We use WhatsApp in the “WhatsApp Business” variant.
Data transmission to the US is
based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://www.whatsapp.com/legal/business-data-transfer-addendum?lang=en.
We have set up our WhatsApp accounts in such a way that there is no automatic synchronization of data with
the address book on the smartphones in use.
We have concluded a data processing agreement (DPA) with the above-mentioned provider.
Registration on this website
You have the option to register on this website to be able to use
additional website functions. We shall use the data you enter only for the purpose of using the respective offer or
service you have registered for. The required information we request at the time of registration must be entered in
full. Otherwise, we shall reject the registration.
To notify you of any important changes to the scope of our
portfolio or in the event of technical modifications, we shall use the e-mail address provided during the registration
process.
We shall process the data entered during the registration process on the basis of your consent (Art.
6(1)(a) GDPR).
The data recorded during the registration process shall be stored by us as long as you are
registered on this website. Subsequently, such data shall be deleted. This shall be without prejudice to mandatory
statutory retention obligations.
Registration with Facebook Connect
Instead of registering directly on this website, you also have the
option to register using Facebook Connect. The provider of this service is Meta Platforms Ireland Limited, 4 Grand
Canal Square, Dublin 2, Ireland. According to Facebook’s statement the collected data will be transferred to
the USA and other third-party countries too.
If you decide to register via Facebook Connect and click on the
“Login with Facebook”/„Connect with Facebook” button, you will be automatically
connected to the Facebook platform. There, you can log in using your username and password. As a result, your
Facebook profile will be linked to this website or our services. This link gives us access to the data you have archived
with Facebook. These data comprise primarily the following:
- Facebook name
- Facebook profile
photo and cover photo - Facebook cover photo
- E-mail address archived with Facebook
- Facebook-ID
- Facebook friends lists
- Facebook Likes (“Likes” information)
- Date of birth
- Gender
- Country
- Language
This information will be used to
set up, provide and customize your account.
The registration via Facebook Connect and the affiliated data
processing transactions are implemented on the basis of your consent (Art. 6(1)(a) GDPR). You may revoke this
consent at any time, which shall affect all future transactions thereafter.
Insofar as personal data is
collected on our website with the help of the tool described here and forwarded to Facebook, we and Meta
Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for
this data processing (Art. 26 DSGVO). The joint responsibility is limited exclusively to the collection of the data and
its forwarding to Facebook. The processing by Facebook that takes place after the onward transfer is not part of the
joint responsibility. The obligations incumbent on us jointly have been set out in a joint processing agreement. The
wording of the agreement can be found under: https://www.facebook.com/legal/controller_addendum. According
to this agreement, we are responsible for providing the privacy information when using the Facebook tool and for
the privacy-secure implementation of the tool on our website. Facebook is responsible for the data security of
Facebook products. You can assert data subject rights (e.g., requests for information) regarding data processed by
Facebook directly with Facebook. If you assert the data subject rights with us, we are obliged to forward them to
Facebook.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php.
For more
information, please consult the Facebook Terms of Use and the Facebook Data Privacy Policies. Use these links to
access this information: https://www.facebook.com/about/privacy/ and https://www.facebook.com/legal/terms/.
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF
is an agreement between the European Union and the US, which is intended to ensure compliance with European
data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply
with these data protection standards. For more information, please contact the provider under the following link: https:
//www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active
The comment function on this website
When you use the comment function on this website,
information on the time the comment was generated and your e-mail-address and, if you are not posting
anonymously, the username you have selected will be archived in addition to your comments.
Storage of the IP address
Our comment function stores the IP addresses of all users who enter
comments. Given that we do not review the comments prior to publishing them, we need this information in order to
take action against the author in the event of rights violations, such as defamation or propaganda.
Subscribing to comments
As a user of this website, you have the option to subscribe to comments
after you have registered. You will receive a confirmation e-mail, the purpose of which is to verify whether you are
the actual holder of the provided e-mail address. You can deactivate this function at any time by following a
respective link in the information e-mails. The data entered in conjunction with subscriptions to comments will be
deleted in this case. However, if you have communicated this information to us for other purposes and from a
different location (e.g., when subscribing to the newsletter), the data shall remain in our possession.
Storage period for comments
Comments and any affiliated information shall be stored by us and
remain on this website until the content the comment pertained to has been deleted in its entirety or if the
comments had to be deleted for legal reasons (e.g., insulting comments).
Legal basis
Comments are stored on the basis of your consent (Art. 6(1)(a) GDPR). You have the right
to revoke at any time any consent you have already given us. To do so, all you are required to do is sent us an
informal notification via e-mail. This shall be without prejudice to the lawfulness of any data collection that occurred
prior to your revocation.
5. Social media
We have integrated elements of the social network Facebook on this website. The
provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to
Facebook’s statement the collected data will be transferred to the USA and other third-party countries
too.
An overview of the Facebook social media elements is available under the following link: https://developers.facebook.com/docs/plugins/.
If the social media element has been
activated, a direct connection between your device and the Facebook server will be established. As a result,
Facebook will receive information confirming your visit to this website with your IP address. If you click on the
Facebook Like button while you are logged into your Facebook account, you can link content of this website to your
Facebook profile. Consequently, Facebook will be able to allocate your visit to this website to your user account. We
have to emphasize that we as the provider of the website do not receive any information on the content of the
transferred data and its use by Facebook. For more information, please consult the Data Privacy Policy of Facebook
at: https://de-de.facebook.com/privacy/explanation.
If your approval (consent) has been
obtained the use of the abovementioned service shall occur on the basis of Art. 6 Sect. 1 lit. a GDPR and § 25
TTDSG (German Telecommunications Act). Such consent may be revoked at any time. If your consent was not
obtained, the use of the service will occur on the basis of our legitimate interest in making our information as
comprehensively visible as possible on social media.
Insofar as personal data is collected on our website
with the help of the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4
Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26
DSGVO). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook.
The processing by Facebook that takes place after the onward transfer is not part of the joint responsibility. The
obligations incumbent on us jointly have been set out in a joint processing agreement. The wording of the agreement
can be found under: https://www.facebook.com/legal/controller_addendum. According to this
agreement, we are responsible for providing the privacy information when using the Facebook tool and for the
privacy-secure implementation of the tool on our website. Facebook is responsible for the data security of Facebook
products. You can assert data subject rights (e.g., requests for information) regarding data processed by Facebook
directly with Facebook. If you assert the data subject rights with us, we are obliged to forward them to
Facebook.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-
de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php.
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF
is an agreement between the European Union and the US, which is intended to ensure compliance with European
data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply
with these data protection standards. For more information, please contact the provider under the following link: https:
//www.dataprivacyframework.gov/s/participant-search/participant-
detail?contact=true&id=a2zt0000000GnywAAC&status=Active
We have integrated functions of the public media platform Instagram into this website.
These functions are being offered by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour,
Dublin 2, Ireland.
If the social media element has been activated, a direct connection between your device
and Instagram’s server will be established. As a result, Instagram will receive information on your visit to this
website.
If you are logged into your Instagram account, you may click the Instagram button to link contents
from this website to your Instagram profile. This enables Instagram to allocate your visit to this website to your user
account. We have to point out that we as the provider of the website and its pages do not have any knowledge of the
content of the data transferred and its use by Instagram.
If your approval (consent) has been obtained the
use of the abovementioned service shall occur on the basis of Art. 6(1)(a) GDPR and § 25 TTDSG (German
Telecommunications Act). Such consent may be revoked at any time. If your consent was not obtained, the use of the
service will occur on the basis of our legitimate interest in making our information as comprehensively visible as
possible on social media.
Insofar as personal data is collected on our website with the help of the tool
described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal
Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 DSGVO). The
joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook or Instagram.
The processing by Facebook or Instagram that takes place after the onward transfer is not part of the joint
responsibility. The obligations incumbent on us jointly have been set out in a joint processing agreement. The
wording of the agreement can be found under: https://www.facebook.com/legal/controller_addendum. According
to this agreement, we are responsible for providing the privacy information when using the Facebook or Instagram
tool and for the privacy-secure implementation of the tool on our website. Facebook is responsible for the data
security of Facebook or Instagram products. You can assert data subject rights (e.g., requests for information)
regarding data processed by Facebook or Instagram directly with Facebook. If you assert the data subject rights with
us, we are obliged to forward them to Facebook.
Data transmission to the US is based on the Standard
Contractual Clauses (SCC) of the European Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://privacycenter.instagram.com/policy/ and https://de-de.facebook.com/help/566994660333381.
For more information on this subject, please consult
Instagram’s Data Privacy Declaration at: https://privacycenter.instagram.com/policy/.
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF
is an agreement between the European Union and the US, which is intended to ensure compliance with European
data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply
with these data protection standards. For more information, please contact the provider under the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active
This website uses elements of the LinkedIn network. The provider is LinkedIn Ireland
Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Any time you access a page of this
website that contains elements of LinkedIn, a connection to LinkedIn’s servers is established. LinkedIn is
notified that you have visited this website with your IP address. If you click on LinkedIn’s
“Recommend” button and are logged into your LinkedIn account at the time, LinkedIn will be in a
position to allocate your visit to this website to your user account. We have to point out that we as the provider of
the websites do not have any knowledge of the content of the transferred data and its use by LinkedIn.
If
your approval (consent) has been obtained the use of the abovementioned service shall occur on the basis of Art. 6
(1)(a) GDPR and § 25 TTDSG (German Telecommunications Act). Such consent may be revoked at any time. If
your consent was not obtained, the use of the service will occur on the basis of our legitimate interest in making our
information as comprehensively visible as possible on social media.
Data transmission to the US is based on
the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://www.linkedin.com/help/linkedin/answer/62538/datenubertragung-aus-der-eu-dem-ewr-und-der-schweiz?lang=en.
For further information on this subject, please
consult LinkedIn’s Data Privacy Declaration at: https://www.linkedin.com/legal/privacy-policy.
This website uses elements of the XING network. The provider is the New Work SE,
Dammtorstraße 30, 20354 Hamburg, Germany.
Any time one of our sites/pages that contains
elements of XING is accessed, a connection with XING’s servers is established. As far as we know, this does
not result in the archiving of any personal data. In particular, the service does not store any IP addresses or analyze
user patterns.
If your approval (consent) has been obtained the use of the abovementioned service shall
occur on the basis of Art. 6 (1)(a) GDPR and § 25 TTDSG (German Telecommunications Act). Such consent may
be revoked at any time. If your consent was not obtained, the use of the service will occur on the basis of our
legitimate interest in making our information as comprehensively visible as possible on social media.
For
more information on data protection and the XING share button please consult the Data Protection Declaration of
Xing at: https://www.xing.com/app/share?op=data_protection.
6. Analysis tools and advertising
Google Tag Manager
We use the Google Tag Manager. The provider is Google Ireland Limited,
Gordon House, Barrow Street, Dublin 4, Ireland
The Google Tag Manager is a tool that allows us to
integrate tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not
create any user profiles, does not store cookies, and does not carry out any independent analyses. It only manages
and runs the tools integrated via it. However, the Google Tag Manager does collect your IP address, which may also
be transferred to Google’s parent company in the United States.
The Google Tag Manager is used on
the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the quick and uncomplicated
integration and administration of various tools on his website. If appropriate consent has been obtained, the
processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TTDSG, insofar the consent
includes the storage of cookies or the access to information in the user’s end device (e.g., device
fingerprinting) within the meaning of the TTDSG. This consent can be revoked at any time.
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF
is an agreement between the European Union and the US, which is intended to ensure compliance with European
data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply
with these data protection standards. For more information, please contact the provider under the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Google Analytics
This website uses functions of the web analysis service Google Analytics. The
provider of this service is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4,
Ireland.
Google Analytics enables the website operator to analyze the behavior patterns of website visitors.
To that end, the website operator receives a variety of user data, such as pages accessed, time spent on the page, the
utilized operating system and the user’s origin. This data is summarized in a user-ID and assigned to the
respective end device of the website visitor.
Furthermore, Google Analytics allows us to record your mouse
and scroll movements and clicks, among other things. Google Analytics uses various modeling approaches to
augment the collected data sets and uses machine learning technologies in data analysis.
Google Analytics uses technologies that make the recognition of the user for the purpose of analyzing the user
behavior patterns (e.g., cookies or device fingerprinting). The website use information recorded by Google is, as a
rule transferred to a Google server in the United States, where it is stored.
The use of these services occurs
on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TTDSG. You may revoke your consent at
any time.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
The company is certified in
accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the
European Union and the US, which is intended to ensure compliance with European data protection standards for
data processing in the US. Every company certified under the DPF is obliged to comply with these data protection
standards. For more information, please contact the provider under the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Browser plug-in
You can prevent the recording and processing of your data by Google by
downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
For more information about the
handling of user data by Google Analytics, please consult Google’s Data Privacy Declaration at: https://support.google.com/analytics/answer/6004245?hl=en.
Google Signals
We use Google Signals. Whenever you visit our website, Google Analytics records, among other things, your
location, the progression of your search and YouTube progression as well as demographic data (site visitor data).
This data may be used for customized advertising with the assistance of Google Signal. If you have a Google account,
your site visitor information will be linked to your Google account by Google Signal and used to send you customized
promotional messages. The data is also used to compile anonymized statistics of our users’ online
patterns.
Contract data processing
We have executed a contract data processing agreement with Google and
are implementing the stringent provisions of the German data protection agencies to the fullest when using Google
Analytics.
Google Analytics E-Commerce-Tracking
This website uses the “E-Commerce
Tracking” function of Google Analytics. With the assistance of E-Commerce Tracking, the website operator is
in a position to analyze the purchasing patterns of website visitors with the aim of improving the operator’s
online marketing campaigns. In this context, information, such as the orders placed, the average order values,
shipping costs and the time from viewing the product to making the purchasing decision are tracked. These data may
be consolidated by Google under a transaction ID, which is allocated to the respective user or the user’s
device.
Hotjar
This website utilizes Hotjar. The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3,
Elia Zammit Street, St Julians STJ 1000, Malta, Europe (website: https://www.hotjar.com).
Hotjar is a tool used to analyze your user
patterns on this website. Hotjar allows us to for instance record your mouse and scroll movements as well as your
click. During this process, Hotjar also has the capability to determine how long your cursor remained in a certain
position. Based on this information, Hotjar compiles so-called Heatmaps, that make possible to determine which
parts of the website the website visitor reviews with preference.
We are also able to determine how long
you have stayed on a page of this website and when you left. We can also determine at which point you suspended
making entries into a contact form (so-called conversion funnels).
Furthermore, Hotjar can be deployed to
obtain direct feedback from website visitors. This function aims at the improvement of the website offerings of the
website operator.
Hotjar uses technologies that make it possible to recognize the user for the purpose of
analyzing the user patterns (e.g., cookies or the deployment of device fingerprinting).
If your approval
(consent) has been obtained the use of the abovementioned service shall occur on the basis of Art. 6(1)(a) GDPR and
§ 25 TTDSG (German Telecommunications Act). Such consent may be revoked at any time. If your consent was
not obtained, the use of the service will occur on the basis of Art. 6(1)(f) GDPR; the website operator has a legitimate
interest in the analysis of user patterns to optimize both, the web presentation and the operator’s advertising
activities.
Deactivation of Hotjar
If you would like to deactivate the recording of data by Hotjar,
please click on the link below and follow the instructions provided under the link: https://www.hotjar.com/policies/do-not-track/.
Please keep in mind that you will have to
separately deactivate Hotjar for every browser and every device.
For more detailed information about
Hotjar and the data to be recorded, please consult the Data Privacy Declaration of Hotjar under the following link:
https://www.hotjar.com/privacy.
Data processing
We have concluded a data processing agreement (DPA) for the use of the above-
mentioned service. This is a contract mandated by data privacy laws that guarantees that they process personal data
of our website visitors only based on our instructions and in compliance with the GDPR.
Google Ads
The website operator uses Google Ads. Google Ads is an online promotional program of
Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google
Ads enables us to display ads in the Google search engine or on third-party websites, if the user enters certain search
terms into Google (keyword targeting). It is also possible to place targeted ads based on the user data Google has in
its possession (e.g., location data and interests; target group targeting). As the website operator, we can analyze
these data quantitatively, for instance by analyzing which search terms resulted in the display of our ads and how
many ads led to respective clicks.
The use of these services occurs on the basis of your consent pursuant to
Art. 6(1)(a) GDPR and § 25(1) TTDSG. You may revoke your consent at any time.
Data transmission to
the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here:
https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF
is an agreement between the European Union and the US, which is intended to ensure compliance with European
data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply
with these data protection standards. For more information, please contact the provider under the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Google AdSense (not personalized)
This website uses Google AdSense, an ad embedding service
provided by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
We use Google AdSense in the “non-personalized” mode. Contrary to the personalized mode, the
ads are not based on your previous user patterns and the service does not generate a user profile for you. Instead,
the service uses so-called “context information” to choose the ads that are posted for you to view. The
selected ads are thus based e.g., on your location, the content of the website you are visiting at the time, or the
search terms you are using. To learn more about the distinct differences between personalized targeting and
targeting that has not been personalized by Google AdSense, please click on the following link: https://support.google.com/adsense/answer/9007336.
Please keep in mind that if Google
Adsense is used in the non-personalized mode, it is possible that cookies are stored or comparable recognition
technologies (e.g., device fingerprinting) are used.
The use of these services occurs on the basis of your
consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TTDSG. You may revoke your consent at any time.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission.
Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
You have
the option to autonomously adjust the advertising settings in your user account. To do so, please click on the link
provided below and log in: https://adssettings.google.com/authenticated.
For more information about
Google’s advertising technologies, please click here: https://policies.google.com/technologies/ads and https://www.google.de/intl/de/policies/privacy/.
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF
is an agreement between the European Union and the US, which is intended to ensure compliance with European
data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply
with these data protection standards. For more information, please contact the provider under the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Google Ads Remarketing
This website uses the functions of Google Ads Remarketing. The provider
of these solutions is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4,
Ireland.
With Google Ads Remarketing, we can assign people who interact with our online offering to
specific target groups in order to subsequently display interest-based advertising to them in the Google advertising
network (remarketing or retargeting).
Moreover, it is possible to link the advertising target groups
generated with Google Ads Remarketing to device encompassing functions of Google. This makes it possible to
display interest-based customized advertising messages, depending on your prior usage and browsing patterns on a
device (e.g., cell phone) in a manner tailored to you as well as on any of your devices (e.g., tablet or PC).
If you
have a Google account, you have the option to object to personalized advertising under the following link: https://www.google.com/settings/ads/onweb/.
The use of these services occurs on the
basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TTDSG. You may revoke your consent at any
time.
For further information and the pertinent data protection regulations, please consult the Data Privacy
Policies of Google at: https://policies.google.com/technologies/ads?hl=en.
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF
is an agreement between the European Union and the US, which is intended to ensure compliance with European
data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply
with these data protection standards. For more information, please contact the provider under the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Formation of Target Groups with Customer Reconciliation
For the formation of target groups, we
use, among other things, the Google Ads Remarketing customer reconciliation feature. To achieve this, we transfer
certain customer data (e.g., email addresses) from our customer lists to Google. If the respective customers are
Google users and are logged into their Google accounts, matching advertising messages within the Google network
(e.g., YouTube, Gmail or in a search engine) are displayed for them to view.
Google Conversion-Tracking
This website uses Google Conversion Tracking. The provider of this
service is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With the assistance of Google Conversion Tracking, we are in a position to recognize whether the user has
completed certain actions. For instance, we can analyze the how frequently which buttons on our website have been
clicked and which products are reviewed or purchased with particular frequency. The purpose of this information is
to compile conversion statistics. We learn how many users have clicked on our ads and which actions they have
completed. We do not receive any information that would allow us to personally identify the users. Google as such
uses cookies or comparable recognition technologies for identification purposes.
The use of these services
occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TTDSG. You may revoke your
consent at any time.
For more information about Google Conversion Tracking, please review
Google’s data protection policy at: https://policies.google.com/privacy?hl=en
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF
is an agreement between the European Union and the US, which is intended to ensure compliance with European
data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply
with these data protection standards. For more information, please contact the provider under the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Meta Pixel (formerly Facebook Pixel)
To measure conversion rates, this website uses the visitor
activity pixel of Facebook/Meta. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal
Square, Dublin 2, Ireland. According to Facebook’s statement the collected data will be transferred to the
USA and other third-party countries too.
This tool allows the tracking of page visitors after they have been
linked to the website of the provider after clicking on a Facebook ad. This makes it possible to analyze the
effectiveness of Facebook ads for statistical and market research purposes and to optimize future advertising
campaigns.
For us as the operators of this website, the collected data is anonymous. We are not in a position
to arrive at any conclusions as to the identity of users. However, Facebook archives the information and processes it,
so that it is possible to make a connection to the respective user profile and Facebook is in a position to use the data
for its own promotional purposes in compliance with the Facebook Data Usage Policy (https://www.facebook.com/about/privacy/). This enables Facebook to display ads on Facebook
pages as well as in locations outside of Facebook. We as the operator of this website have no control over the use of
such data.
The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and
§ 25(1) TTDSG. You may revoke your consent at any time.
Within the meta pixel, we are using the
expanded alignment function.
The expanded alignment allows us to transfer to Meta (Facebook) different
types of data (e.g., place of residence, federal state, zip code, hashed email addresses, names, gender, date of birth or
phone number) of our customers and prospects we collect through our website. As a result of this activation, we can
tailor the offers presented in our advertising campaigns on Facebook to individuals interested in what we offer even
more precisely. Moreover, this expanded alignment optimizes the allocation of website conversions and expands
custom audiences.
Insofar as personal data is collected on our website with the help of the tool described here and forwarded to
Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
are jointly responsible for this data processing (Art. 26 DSGVO). The joint responsibility is limited exclusively to the
collection of the data and its forwarding to Facebook. The processing by Facebook that takes place after the onward
transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in a joint
processing agreement. The wording of the agreement can be found under: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are
responsible for providing the privacy information when using the Facebook tool and for the privacy-secure
implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You
can assert data subject rights (e.g., requests for information) regarding data processed by Facebook directly with
Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.
Data
transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can
be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-
de.facebook.com/help/566994660333381.
In Facebook’s Data Privacy Policies, you will find
additional information about the protection of your privacy at: https://www.facebook.com/about/privacy/.
You also have
the option to deactivate the remarketing function “Custom Audiences” in the ad settings section
under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.
To do this, you first have to log into Facebook.
If you do not have a Facebook account, you can deactivate
any user-based advertising by Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF
is an agreement between the European Union and the US, which is intended to ensure compliance with European
data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply
with these data protection standards. For more information, please contact the provider under the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active
7. Newsletter
Newsletter data
If you would like to receive the newsletter offered on the website, we require an e-
mail address from you as well as information that allows us to verify that you are the owner of the e-mail address
provided and that you agree to receive the newsletter. Further data is not collected or only on a voluntary basis. For
the handling of the newsletter, we use newsletter service providers, which are described below.
CleverReach
This website uses CleverReach for the sending of newsletters. The provider is the
CleverReach GmbH & Co. KG, Schafjückenweg 2, 26180 Rastede, Germany (hereinafter
“CleverReach”). CleverReach is a service that can be used to organize and analyze the sending of
newsletters. The data you have entered for the purpose of subscribing to our newsletter (e.g., e-mail address) are
stored on servers of CleverReach in Germany or in Ireland.
Newsletters we send out via CleverReach allow
us to analyze the user patterns of our newsletter recipients. Among other things, in conjunction with this, it is
possible how many recipients actually opened the newsletter e-mail and how often which link inside the newsletter
has been clicked. With the assistance of a tool called Conversion Tracking, we can also determine whether an action
that has been predefined in the newsletter actually occurred after the link was clicked (e.g., purchase of a product on
this website). For more information on the data analysis services by CleverReach newsletters, please go to: https://www.cleverreach.com/en/features/reporting-tracking/.
The data is processed
based on your consent (Art. 6(1)(a) GDPR). You may revoke any consent you have given at any time by unsubscribing
from the newsletter. This shall be without prejudice to the lawfulness of any data processing transactions that have
taken place prior to your revocation.
If you do not want to permit an analysis by CleverReach, you must
unsubscribe from the newsletter. We provide a link for you to do this in every newsletter message.
The data
deposited with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from
the newsletter or the newsletter service provider and deleted from the newsletter distribution list after you
unsubscribe from the newsletter. Data stored for other purposes with us remain unaffected.
After you
unsubscribe from the newsletter distribution list, your e-mail address may be stored by us or the newsletter service
provider in a blacklist, if such action is necessary to prevent future mailings. The data from the blacklist is used only
for this purpose and not merged with other data. This serves both your interest and our interest in complying with
the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6(1)(f) GDPR). The
storage in the blacklist is indefinite. You may object to the storage if your interests outweigh our legitimate
interest.
For more details, please consult the Data Protection Provisions of CleverReach at: https://www.cleverreach.com/en/privacy-policy/.
Data processing
We have concluded a data processing agreement (DPA) for the use of the above-
mentioned service. This is a contract mandated by data privacy laws that guarantees that they process personal data
of our website visitors only based on our instructions and in compliance with the GDPR.
8. Plug-ins and Tools
YouTube with expanded data protection integration
Our website embeds videos of the website
YouTube. The website operator is Google Ireland Limited (“Google”), Gordon House, Barrow Street,
Dublin 4, Ireland.
We use YouTube in the expanded data protection mode. According to YouTube, this mode
ensures that YouTube does not store any information about visitors to this website before they watch the video.
Nevertheless, this does not necessarily mean that the sharing of data with YouTube partners can be ruled out as a
result of the expanded data protection mode. For instance, regardless of whether you are watching a video, YouTube
will always establish a connection with the Google Marketing Network.
As soon as you start to play a
YouTube video on this website, a connection to YouTube’s servers will be established. As a result, the
YouTube server will be notified, which of our pages you have visited. If you are logged into your YouTube account
while you visit our site, you enable YouTube to directly allocate your browsing patterns to your personal profile. You
have the option to prevent this by logging out of your YouTube account.
Furthermore, after you have
started to play a video, YouTube will be able to place various cookies on your device or comparable technologies for
recognition (e.g. device fingerprinting). In this way YouTube will be able to obtain information about this
website’s visitors. Among other things, this information will be used to generate video statistics with the aim
of improving the user friendliness of the site and to prevent attempts to commit fraud.
Under certain
circumstances, additional data processing transactions may be triggered after you have started to play a YouTube
video, which are beyond our control.
The use of YouTube is based on our interest in presenting our online
content in an appealing manner. Pursuant to Art. 6(1)(f) GDPR, this is a legitimate interest. If appropriate consent
has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1)
TTDSG, insofar the consent includes the storage of cookies or the access to information in the user’s end
device (e.g., device fingerprinting) within the meaning of the TTDSG. This consent can be revoked at any time.
For more information on how YouTube handles user data, please consult the YouTube Data Privacy Policy
under: https://policies.google.com/privacy?hl=en.
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF
is an agreement between the European Union and the US, which is intended to ensure compliance with European
data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply
with these data protection standards. For more information, please contact the provider under the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Google Fonts (local embedding)
This website uses so-called Google Fonts provided by Google to
ensure the uniform use of fonts on this site. These Google fonts are locally installed so that a connection to
Google’s servers will not be established in conjunction with this application.
For more information
on Google Fonts, please follow this link: https://developers.google.com/fonts/faq and consult Google’s Data Privacy
Declaration under: https://policies.google.com/privacy?hl=en.
Google Maps
This website uses the mapping service Google Maps. The provider is Google Ireland
Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
To enable the use of the
Google Maps features, your IP address must be stored. As a rule, this information is transferred to one of
Google’s servers in the United States, where it is archived. The operator of this website has no control over
the data transfer. In case Google Maps has been activated, Google has the option to use Google Fonts for the
purpose of the uniform depiction of fonts. When you access Google Maps, your browser will load the required web
fonts into your browser cache, to correctly display text and fonts.
We use Google Maps to present our
online content in an appealing manner and to make the locations disclosed on our website easy to find. This
constitutes a legitimate interest as defined in Art. 6(1)(f) GDPR. If appropriate consent has been obtained, the
processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TTDSG, insofar the consent
includes the storage of cookies or the access to information in the user’s end device (e.g., device
fingerprinting) within the meaning of the TTDSG. This consent can be revoked at any time.
Data
transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can
be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.
For more information
on the handling of user data, please review Google’s Data Privacy Declaration under: https://policies.google.com/privacy?hl=en.
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF
is an agreement between the European Union and the US, which is intended to ensure compliance with European
data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply
with these data protection standards. For more information, please contact the provider under the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Google reCAPTCHA
We use “Google reCAPTCHA” (hereinafter referred to as
“reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”),
Gordon House, Barrow Street, Dublin 4, Ireland.
The purpose of reCAPTCHA is to determine whether data
entered on this website (e.g., information entered into a contact form) is being provided by a human user or by an
automated program. To determine this, reCAPTCHA analyzes the behavior of the website visitors based on a variety
of parameters. This analysis is triggered automatically as soon as the website visitor enters the site. For this analysis,
reCAPTCHA evaluates a variety of data (e.g., IP address, time the website visitor spent on the site or cursor
movements initiated by the user). The data tracked during such analyses are forwarded to Google.
reCAPTCHA analyses run entirely in the background. Website visitors are not alerted that an analysis is
underway.
Data are stored and analyzed on the basis of Art. 6(1)(f) GDPR. The website operator has a
legitimate interest in the protection of the operator’s websites against abusive automated spying and against
SPAM. If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a)
GDPR and § 25 (1) TTDSG, insofar the consent includes the storage of cookies or the access to information in
the user’s end device (e.g., device fingerprinting) within the meaning of the TTDSG. This consent can be
revoked at any time.
For more information about Google reCAPTCHA please refer to the Google Data
Privacy Declaration and Terms Of Use under the following links: https://policies.google.com/privacy?hl=en and https://policies.google.com/terms?hl=en.
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF
is an agreement between the European Union and the US, which is intended to ensure compliance with European
data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply
with these data protection standards. For more information, please contact the provider under the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
iThemes Security
We have integrated iThemes Security into this website. The provider is iThemes
Media LLC, 1720 South Kelly Avenue Edmond, OK 73013, USA (hereinafter referred to as “iThemes
Security”).
iThemes Security protects our website against undesirable access or malicious cyber-
attacks. For this purpose, iThemes Security records, among other things, your IP address, the time, and source of
login attempts and log files (e.g., the utilized browser). iThemes Security is installed locally on our servers.
iThemes Security transmits IP addresses of recurring attackers to a central database of iThemes in the US
(Network Brute Force Protection) to prevent such attacks in the future.
The use of iThemes Security is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in
protecting its website optimally against cyber-attacks. If appropriate consent has been obtained, the processing is
carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TTDSG, insofar the consent includes the
storage of cookies or the access to information in the user’s end device (e.g., device fingerprinting) within the
meaning of the TTDSG. This consent can be revoked at any time.
9. eCommerce and payment service providers
Processing of Customer and Contract Data
We collect, process, and use personal customer and
contract data for the establishment, content arrangement and modification of our contractual relationships. Data
with personal references to the use of this website (usage data) will be collected, processed, and used only if this is
necessary to enable the user to use our services or required for billing purposes. The legal basis for these processes
is Art. 6(1)(b) GDPR.
The collected customer data shall be deleted upon completion of the order or
termination of the business relationship and upon expiration of any existing statutory archiving periods. This shall be
without prejudice to any statutory archiving periods.
Data transfer upon closing of contracts for online stores, retailers, and the shipment of merchandise
Whenever you order merchandise from us, we will share your personal data with the transportation company
entrusted with the delivery as well as the payment service commissioned to handle the payment transactions. Only
the data these respective service providers require to meet their obligations will be shared. The legal basis for this
sharing is Art. 6 (1)(b) GDPR, which permits the processing of data for the fulfillment of contractual or pre-
contractual obligations. If you give us your respective consent pursuant to Art. 6 (1)(a) GDPR, we will share your
email address with the transportation company entrusted with the delivery so that this company can notify you on
the shipping status for your order via email. You have the option to revoke your consent at any time.
Data transfer upon closing of contracts for services and digital content
We share personal data with
third parties only if this is necessary in conjunction with the handling of the contract; for instance, with the financial
institution tasked with the processing of payments.
Any further transfer of data shall not occur or shall only
occur if you have expressly consented to the transfer. Any sharing of your data with third parties in the absence of
your express consent, for instance for advertising purposes, shall not occur.
The basis for the processing of
data is Art. 6(1)(b) GDPR, which permits the processing of data for the fulfilment of a contract or for pre-contractual
actions.
10. Online-based Audio and Video Conferences (Conference tools)
Data processing
We use online conference tools, among other things, for communication with our
customers. The tools we use are listed in detail below. If you communicate with us by video or audio conference
using the Internet, your personal data will be collected and processed by the provider of the respective conference
tool and by us. The conferencing tools collect all information that you provide/access to use the tools (email address
and/or your phone number). Furthermore, the conference tools process the duration of the conference, start and
end (time) of participation in the conference, number of participants and other “context information”
related to the communication process (metadata).
Furthermore, the provider of the tool processes all the
technical data required for the processing of the online communication. This includes, in particular, IP addresses,
MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone
or loudspeaker and the type of connection.
Should content be exchanged, uploaded, or otherwise made
available within the tool, it is also stored on the servers of the tool provider. Such content includes, but is not limited
to, cloud recordings, chat/ instant messages, voicemail uploaded photos and videos, files, whiteboards, and other
information shared while using the service.
Please note that we do not have complete influence on the data
processing procedures of the tools used. Our possibilities are largely determined by the corporate policy of the
respective provider. Further information on data processing by the conference tools can be found in the data
protection declarations of the tools used, and which we have listed below this text.
Purpose and legal
bases
The conference tools are used to communicate with prospective or existing contractual partners or
to offer certain services to our customers (Art. 6(1)(b) GDPR). Furthermore, the use of the tools serves to generally
simplify and accelerate communication with us or our company (legitimate interest in the meaning of Art. 6(1)(f)
GDPR). Insofar as consent has been requested, the tools in question will be used on the basis of this consent; the
consent may be revoked at any time with effect from that date.
Duration of storage
Data
collected directly by us via the video and conference tools will be deleted from our systems immediately after you
request us to delete it, revoke your consent to storage, or the reason for storing the data no longer applies. Stored
cookies remain on your end device until you delete them. Mandatory legal retention periods remain unaffected.
We have no influence on the duration of storage of your data that is stored by the operators of the conference
tools for their own purposes. For details, please directly contact the operators of the conference tools.
Conference tools used
We employ the following conference tools:
Microsoft Teams
We use Microsoft Teams. The provider is the Microsoft Ireland Operations Limited,
One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland. For details on data processing,
please refer to the Microsoft Teams privacy policy: https://privacy.microsoft.com/en-us/privacystatement.
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF
is an agreement between the European Union and the US, which is intended to ensure compliance with European
data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply
with these data protection standards. For more information, please contact the provider under the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000KzNaAAK&status=Active
Data processing
We have concluded a data processing agreement (DPA) for the use of the above-
mentioned service. This is a contract mandated by data privacy laws that guarantees that they process personal data
of our website visitors only based on our instructions and in compliance with the GDPR.
11. Custom Services
Handling applicant data
We offer website visitors the opportunity to submit job applications to us
(e.g., via e-mail, via postal services on by submitting the online job application form). Below, we will brief you on the
scope, purpose and use of the personal data collected from you in conjunction with the application process. We
assure you that the collection, processing, and use of your data will occur in compliance with the applicable data
privacy rights and all other statutory provisions and that your data will always be treated as strictly
confidential.
Scope and purpose of the collection of data
If you submit a job application to us, we
will process any affiliated personal data (e.g., contact and communications data, application documents, notes taken
during job interviews, etc.), if they are required to make a decision concerning the establishment or an employment
relationship. The legal grounds for the aforementioned are § 26 BDSG according to German Law (Negotiation
of an Employment Relationship), Art. 6(1)(b) GDPR (General Contract Negotiations) and – provided you have
given us your consent – Art. 6(1)(a) GDPR. You may revoke any consent given at any time. Within our
company, your personal data will only be shared with individuals who are involved in the processing of your job
application.
If your job application should result in your recruitment, the data you have submitted will be
archived on the grounds of § 26 BDSG and Art. 6(1)(b) GDPR for the purpose of implementing the employment
relationship in our data processing system.
Data Archiving Period
If we are unable to make you a
job offer or you reject a job offer or withdraw your application, we reserve the right to retain the data you have
submitted on the basis of our legitimate interests (Art. 6(1)(f) GDPR) for up to 6 months from the end of the
application procedure (rejection or withdrawal of the application). Afterwards the data will be deleted, and the
physical application documents will be destroyed. The storage serves in particular as evidence in the event of a legal
dispute. If it is evident that the data will be required after the expiry of the 6-month period (e.g., due to an impending
or pending legal dispute), deletion will only take place when the purpose for further storage no longer applies.
Longer storage may also take place if you have given your agreement (Article 6(1)(a) GDPR) or if statutory data
retention requirements preclude the deletion.
Admission to the applicant pool
If we do not make you a job offer, you may be able to join our
applicant pool. In case of admission, all documents and information from the application will be transferred to the
applicant pool in order to contact you in case of suitable vacancies.
Admission to the applicant pool is based
exclusively on your express agreement (Art. 6(1)(a) GDPR). The submission agreement is voluntary and has no
relation to the ongoing application procedure. The affected person can revoke his agreement at any
time. In this case, the data from the applicant pool will be irrevocably deleted, provided there are no legal
reasons for storage.
The data from the applicant pool will be irrevocably deleted no later than two years
after consent has been granted.
Our social media appearances
This privacy policy applies to the following social media presence
- https://www.facebook.com/elektronberlin/
- https://www.instagram.com/elektron_berlin
- https://www.xing.com/pages/elektronberlingmbh
- https://de.linkedin.com/company/elektron-berlin-gmbh
- https://www.youtube.com/@elektronberlin9970
Data processing through social networks
We maintain publicly available profiles in social networks. The individual social networks we use can be found below.
Social networks such as Facebook, Twitter etc. can generally analyze your user behavior comprehensively if you visit their website or a website with integrated social media content (e.g., like buttons or banner ads). When you visit our social media pages, numerous data protection-relevant processing operations are triggered. In detail:
If you are logged in to your social media account and visit our social media page, the operator of the social media portal can assign this visit to your user account. Under certain circumstances, your personal data may also be recorded if you are not logged in or do not have an account with the respective social media portal. In this case, this data is collected, for example, via cookies stored on your device or by recording your IP address.
Using the data collected in this way, the operators of the social media portals can create user profiles in which their preferences and interests are stored. This way you can see interest-based advertising inside and outside of your social media presence. If you have an account with the social network, interest-based advertising can be displayed on any device you are logged in to or have logged in to.
Please also note that we cannot retrace all processing operations on the social media portals. Depending on the provider, additional processing operations may therefore be carried out by the operators of the social media portals. Details can be found in the terms of use and privacy policy of the respective social media portals.
Legal basis
Our social media appearances should ensure the widest possible presence on the Internet. This is a legitimate interest within the meaning of Art. 6 (1) lit. f GDPR. The analysis processes initiated by the social networks may be based on divergent legal bases to be specified by the operators of the social networks (e.g., consent within the meaning of Art. 6 (1) (a) GDPR).
Responsibility and assertion of rights
If you visit one of our social media sites (e.g., Facebook), we, together with the operator of the social media platform, are responsible for the data processing operations triggered during this visit. You can in principle protect your rights (information, correction, deletion, limitation of processing, data portability and complaint) vis-à-vis us as well as vis-à-vis the operator of the respective social media portal (e.g., Facebook).
Please note that despite the shared responsibility with the social media portal operators, we do not have full influence on the data processing operations of the social media portals. Our options are determined by the company policy of the respective provider.
Storage time
The data collected directly from us via the social media presence will be deleted from our systems as soon as you ask us to delete it, you revoke your consent to the storage or the purpose for the data storage lapses. Stored cookies remain on your device until you delete them. Mandatory statutory provisions – in particular, retention periods – remain unaffected.
We have no control over the storage duration of your data that are stored by the social network operators for their own purposes. For details, please contact the social network operators directly (e.g., in their privacy policy, see below).
Your rights
You have the right to receive information about the origin, recipient and purpose of your stored personal data at any time and free of charge. You also have the right to object, the right to data portability and the right to file a complaint with the responsible regulatory agency. Furthermore, you can request the correction, blocking, deletion and, under certain circumstances, the restriction of the processing of your personal data.
Individual social networks
We have a profile on Facebook. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter Meta). According to Meta’s statement the collected data will also be transferred to the USA and to other third-party countries.
We have signed an agreement with Meta on shared responsibility for the processing of data (Controller Addendum). This agreement determines which data processing operations we or Meta are responsible for when you visit our Facebook Fanpage. This agreement can be viewed at the following link: https://www.facebook.com/legal/terms/page_controller_addendum.
You can customize your advertising settings independently in your user account. Click on the following link and log in: https://www.facebook.com/settings?tab=ads.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
Details can be found in the Facebook privacy policy: https://www.facebook.com/about/privacy/.
We have a profile on Instagram. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875 and https://de-de.facebook.com/help/566994660333381.
For details on how they handle your personal information, see the Instagram Privacy Policy: https://help.instagram.com/519522125107875.
We have a profile on XING. The provider is New Work SE, Dammtorstraße 30, 20354 Hamburg, Germany. Details on their handling of your personal data can be found in the XING Privacy Policy: https://privacy.xing.com/de/datenschutzerklaerung.
We have a LinkedIn profile. The provider is the LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn uses advertising cookies.
If you want to disable LinkedIn advertising cookies, please use the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.
For details on how they handle your personal information, please refer to LinkedIn’s privacy policy: https://www.linkedin.com/legal/privacy-policy.
YouTube
We have a profile on YouTube. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Details on how they handle your personal data can be found in the YouTube privacy policy: https://policies.google.com/privacy?hl=en.